The Salop Fan EcosystemEvery Shrew. Every touchpoint. One fan ecosystem the club can monetise.
We can ingest tens of thousands of Shrews from a single flat Ticketmaster export and matchday engagement — and that's just the start. Tickets, retail, hospitality, app, web, EPOS, streaming, socials, sponsor activations — stitched into one living profile per fan. Build any audience in a click. Send unlimited email (push & SMS available*), trigger playable missions, and launch social ad audiences on rules and match-clock events. Club Trader and FanDNA — the unified fan operating system the Shrews can actually monetise.
The more sources you connect, the richer every profile becomes — and the more valuable the insight we hand back to the club.
*Push notifications and SMS are available as add-ons — billed at cost per message with no platform mark-up.
Shrewsbury has the fans.
Right now you don't have their data.
have never been emailed a personal offer from a club partner — even though they're at the Croud Meadow 23 times a year.
from most League One clubs' fan database — sponsors get a logo on a hoarding and a hope.
for a chance to win, vote, predict or unlock something. Today, no one is asking them.
The Croud Meadow — "Floreat Salopia."
Proven engagement engine. Pointed at the whole club.
We took the engagement engine that's powered fantasy & loyalty platforms in the EFL and re-pointed it at every fan touchpoint — match nights, retail, sponsor activations, the lot.
One fan record
Tickets, retail, missions and socials stitched into a single profile per fan.
Playable missions
Receipt scans, polls, predictions, spin-the-wheel — every tap is a data point.
Segments that ship
'Lapsed STH in SY2 who buys away travel' is a button, not a database query.
Sponsor-ready ROI
Show Shropshire Homes their actual reach, redemptions and revenue — not just impressions.
Every touchpoint in. One fan profile out. Automated everywhere.
Club Trader and FanDNA together: unified fan data, segmentation, orchestration — plus a playable mission engine and sponsor-ready ROI baked in. Connect any source, profile every fan, then trigger email, push, missions and social ads on a clock or on an event.
Any data point, any system
Single fan record
Right channel, right moment
Triggers that run on the clock or the whistle
X hours before kick-off. X minutes after full time. When a goal goes in. When a fan misses three games. You write the rule, FanDNA runs it forever.
Nudge lapsed STH in SY2 with a £5 family upgrade.
Push 'Player of the Match' poll to everyone in the ground.
Receipt-scan reminder to anyone who tapped in at the Furrows stand.
Auto-enrol in 'Come back to the Croud Meadow' win-back journey.
Tap any tile. Play it like a fan would.
Every interaction below is real. Every drop captures the data Shrewsbury Town would own forever.
What Furrows sees on Monday morning.
One stack. One price. Everything included.
Gamification and loyalty aren't bolt-ons — they're in the box. Six mission formats, live event triggers, and a full sponsor-ROI dashboard out of the gate.
Club Trader
The fan engagement layer — gaming, loyalty, missions, comms.
- Up to 100,000 fan records included as standard
- Unlimited email sends — no caps, no overage
- Unlimited audiences & segments
- Unlimited playable missions (6 formats)
- Loyalty engine with tiers (Silver/Gold/Diamond) — included
- Gamification module — included
- Match-clock & live-event triggers (goal, full-time, turnstile)
- AI campaign creator + executive reports
- Sponsor ROI for up to 5 partners
- Social ad audience sync (Meta, TikTok, Google)
- UK-based onboarding (free) + weekly check-ins
Club Trader + FanDNA
Add the unified fan data brain on top of the engagement layer.
- Everything in Club Trader
- Unified fan profile (TM1, Shopify, ifollow, web, app, EPOS)
- Identity resolution — multi-email matching
- Unlimited connected data sources
- Predictive scoring (churn, LTV, propensity)
- 100,000+ fan records — scale beyond on request, no per-contact penalty
- Unlimited sponsor partners & branded missions
- White-label fan app surfaces
- Custom mission formats built for you
- Dedicated success manager (UK, on-site)
- Quarterly workshops at the Croud Meadow
- API & data warehouse exports
- SLA-backed 4-hour response
*Push notifications, SMS & WhatsApp are add-ons on every plan, billed at network cost (≈<£0.001 per push, ~3–4p per UK SMS, WhatsApp at Meta rates) with zero platform mark-up. Email is always unlimited with no contact-tier overage. Onboarding and integration setup are free. 12-month agreement; month-to-month available at +20%. All figures exclude VAT.
Let's put the Shrews' fans on the pitch.
45 minutes. No NDA. We'll seed FanDNA with Shrewsbury's real fixture list and walk through three sponsor scenarios you could ship straight away.
We'll never share your email. This pitch is for Shrewsbury Town FC only.